Nvidia Officially Increases European Prices on RTX 30-Series GPUs

German publication Computerbase.de spotted that Nvidia silently increased the pricing of the RTX 30-series Founders Edition graphics cards in the EU. The new pricing represents a 5 to 6.5% increase across the lineup, but that is more significant than it sounds — that translates to $100 Euros for the RTX 3090.

We reached out to Nvidia to ask if the company would also hike prices in the United States and other regions. Nvidia gave Tom’s Hardware the following succinct response:

No. It is related to exchange rate fluctuation. That is all.” – Nvidia representative.

MSRPs are largely meaningless in these days of GPU shortages. Still, the price hikes for the Founder’s Edition cards are discouraging because Nvidia is the only outlet that sells the cards at recommended pricing in the EU — at least when they’re available. They currently aren’t.

Old Price New Price Increase Price/Percent
GeForce RTX 3060 Ti 419 Euro 439 Euro 20 Euros / 5%
GeForce RTX 3070 519 EUR 549 Euro 30 Euros / 6%
GeForce RTX 3070 Ti 619 649 30 Euros / 5%
GeForce RTX 3080 719 759 40 Euros / 6%
GeForce RTX 3080 Ti 1,119 Euros 1,269 Euros 70 Euros / 6%
GeForce RTX 3090 1,549 Euros 1,649 Euros 100 Euros / 6.5%

*Table data sourced from Computerbase.de

The price increases the second time Nvidia has increased GPU pricing in the EU, with the last hike of 3 to 4% occurring in January 2021 due to a change in tax rates. This time around, Nvidia says the new increase is simply tied to the current exchange rate. It’s hard to ascertain how many units the company sells directly to customers, but it likely isn’t a significant quantity, meaning the increase probably won’t impact many customers.

At present, Nvidia doesn’t sell directly to customers in the US, instead opting to use Best Buy as its exclusive partner for Founders Edition cards. While there have been GPU drops of 17,000 cards (across the US) in the past, that’s a relatively insignificant number. GPU prices on places like eBay continue to be far higher than MSRPs, and places like Newegg aren’t far off the eBay prices — and then usually only if you get selected in a Newegg Shuffle.

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